What are the benefits of email Marketing For Your Business?
Before you decide to invest in email marketing, it’s worth learning about its advantages. These are 11 of the main benefits that make email marketing the perfect choice for your digital marketing activities.
You have full control over your email marketing communication. You can:
design your assets (e.g. web forms, emails, and landing pages), decide on the kind of email marketing campaign you want to run, segment your email list for precise targeting, tag your contacts for better personalization, build email automation workflows that’ll help you deliver even more targeted emails at the most optimal time
One of the key benefits is precision. Unlike with other marketing channels, when you send an email marketing campaign you’re targeting people who you already know and have their details in your contact list.
They got there through one of your contact forms on your blog post, attended a webinar you organized, or maybe downloaded an ebook you were promoting.
While doing so, they not only gave their contact details but also showed you what topics they’re interested in. In addition, if you’re using an email marketing service, say GetResponse, you get access to a variety of data that you can use to send even more targeted campaigns. Starting from the basics, you can target specific segments like new subscribers, existing customers, or your most loyal customers. When you decide to dig deeper into the analytical dashboards available, you can target specific email accounts that clicked on your call to action or visited your website but didn’t end up converting.
And when you want to turn it up a notch, you can even run a/b testing campaigns to analyze which individual elements in your marketing campaign (e.g. subject line, call to action, offer) drive sales and which ones detract users from your key goal.
Email Marketing is Low cost
To run professional email campaigns, all you need is an email list, a basic strategy, and a software provider that’ll help you run your campaigns. Most professional email service providers, like GetResponse, offer several plans based on the size of your email list (number of subscribers.) For example, the GetResponse Free plan doesn’t cost you a dime for up to 5,00 contacts with unlimited sends and provides key features like email marketing, website builder, web forms, and landing pages.
As with most marketing tools, you’ll see that some are more affordable and others are more high-end. In most cases, this is related to the type of audience they’re targeting and the number of features that are included in the platform. We’ll look at the most popular email marketing services and how you can choose one later in this article.
And if you’d like to practice while you learn, sign up for the GetResponse Free plan. On top of its email marketing features, it gives you limited-time access to its premium features and you don’t need to provide your credit card details.
Ease of use
Creating a campaign is simple. You can design your email templates, signup forms, and marketing automation workflows with intuitive drag and drop editors that are available either as standalone tools or built into an email marketing service. And if design isn’t your thing, you can just use ready-made templates to set up your first campaign in next to no time.
You can reach mobile device users
The percentage of email opens on mobile devices continues to grow. According to our report, desktop opens make up 45.69% of all email opens, followed by mobile opens at 34.31%, and webmail opens at 20%.
This means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a brick-and-mortar location.
Targeted and personalized communication
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits and deliver them content that’s relevant and builds customer loyalty.
Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a big email list that brings impressive revenue.
Easy to measure results
You can gain full control over your email marketing efforts by integrating your email marketing software tool with online analytics tools such as Google Analytics. Just add UTM parameters to your emails and you’ll know exactly which email, subject line, or call to action button brought you the best results.
You can control the performance of individual emails in your email marketing tool’s statistics panel and then track user behavior on your website. You can set goals for individual email campaigns, track conversions, and measure the ROI.
With marketing automation, you can build custom workflows for your campaigns. You can easily create any kind of automated email marketing campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.
Excellent return on investment
Email marketing keeps on bringing the highest return on investment of all online channels. This is something we’ve seen first hand & that came out in the study we’ve conducted along with Smart Insights (see the chart below). This results from all of the factors mentioned above. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business.