What’s an email marketing service?
An email marketing service is a piece of software or technology that helps you create, manage, and improve email marketing campaigns.
A good email marketing service makes it easy for you to send out newsletters, product launches, and abandoned cart emails to your list by giving you the tools to do it. For example, the drag-and-drop editor in most email marketing services makes it easy to create polished emails without coding skills. And other features, like segmentation and tags, allow you to send out highly targeted and personalized campaigns.
Think of it as an assistant that’s working for you behind the scenes. So while you’re busy working on projects, your email marketing service will be nurturing potential customers in the background and building up your brand recognition in the process.
Why is email marketing so important?
We’ve already mentioned this, but the #1 reason email marketing is so important is that it’s been proven, time and time again, as the most effective marketing channel. In a study by Content Marketing Institute, 31% of B2B marketers said email newsletters were their best medium to nurture leads. To little surprise, 9 out of 10 marketers use email to distribute content. And they do so, because the average click-through rates and conversion rates make it worth the effort.
1. GetResponse
Key features
1-Build your email list using popups, signup forms, landing pages, and website builder
2-Design stunning emails using ready-made templates, custom code, or intuitive drag-and-drop email creator
3-Create automated email campaigns using a marketing automation workflow builder and autoresponders
4-Preview and test your emails before sending them using Spam check and Inbox preview
5-Segment your lists using advanced filters and tags
6-Track opens, clicks, unsubscribes, purchases, etc.
7-Track and test your email efforts using analytics and A/B testing
8-Automatically send out emails according to each subscriber’s time zone or based on their behavior
9-Grow your audience even further with Facebook, Instagram and Google Ads
Pricing
GetResponse’s free forever plan allows you to build your audience and send out emails for free until you reach 500 contacts.
Paid plans start at $15/month for up to 1,000 subscribers. However, the tool’s Plus plan, which starts at $49/month, has features like webinars, sales funnels, contact scoring, and automated workflow builders that make it even easier for small businesses to build successful email campaigns.
But the most powerful part of GetResponse’s platform is its functionality. It simplifies the more complex aspects of email marketing.
2. Mailchimp
Key features
1-Build emails using ready-made templates or the new email creator
2-Easily automate scheduled email campaigns
3-Track open and click rates for individual campaigns
4-Check the success of each campaign with real-time reporting
5-Connect your emails with your Instagram account
Pricing
Mailchimp’s free plan allows you to send out emails for free until your contact list reaches 2,000. However, the free plan has limited features. If you want to unlock them, Mailchimp’s Essentials plan starts at $9.99/month and goes up incrementally based on the number of subscribers you have.
3. Omnisend
Key features
1-Embed custom forms that feed subscribers into your email list
2-Trigger email campaigns to send automatically
3-Combine email marketing campaigns with SMS, push notifications, and Facebook Messenger
Pricing
Omnisend has four plans, including a forever free plan. Like Mailchimp’s free plan, Omnisend’s is limited by the number of features you can access.
The paid options start at $16/month for the Standard plan which includes 15,000 emails and automation. And the Pro plan ($99/month) includes advanced reporting and push notifications.
4. iContact
Key features
1-Schedule automated email campaigns to be sent on triggering events rather than a time or date.
2-Send campaigns to users based on advanced segmentation filters like gender, age, or past purchasing behavior.
3-Design email campaigns using drag and drop (no HTML skills needed!)
Pricing
iContact’s Essential Plan starts at $30 /month for 500 subscribers, which includes the tool’s drag-and-drop editor, stock images, and welcome series automation. The Professional Plan starts at $99 /month for the same amount of subscribers.
5. ConvertKit
Features
1-Link email sign up forms to custom landing pages
2-Create custom drip email marketing campaigns from scratch
3-Add trigger and automation rules to individual campaigns
Pricing
ConvertKit offers a forever free, limited plan that includes unlimited landing pages and 1000 subscribers. Paying for the Creator plan ($29/month) unlocks automated funnels, integrations, and support.
Article Source By Michal Leszczynski
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