Did you know? With GetResponse Website Builder you can Build A Website of your own, completely free, in no time at all. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn what you can achieve with this new website creator and start building a website for your small business today.
1. Specify a goal for your website and list all your requirements
If you want to build a website from scratch, it’s best to start by figuring out what goal or purpose it should serve. In other words, what do you want to achieve with it?
Are you planning to sell products or services? Perhaps you want to show off your portfolio? Or maybe you’re building your website purely for branding purposes?
The answer to this question will help you determine:
- What types of pages you’ll want to publish (portfolio page, pricing page, about us page)
- The types of content you’ll want to feature on them (image gallery, articles, videos)
- As well as the technical capabilities you’ll want (such as integration with an email marketing platform or a live chat solution)
If you’re not 100% sure about this step, this guide tackles the big question – Why do I need a website?
And if you already know that you need a website, but aren’t sure what to base it on, then these profitable website ideas might come in handy.
Once you’ve figured that out, you can move on to the next step, like researching your market and competitors for example.
Different websites can serve different purposes. Different websites can serve different purposes.
2. Research your market and competitors
With your goal and initial ideas in mind, it’s time to research your target audience and competitors.
What you want to find out is:
- What type of information your potential customers are interested in
- What types of content your competitors have been publishing to capture them
The best way to do it (although slightly time-consuming) is to manually go through competitors’ pages, social media groups, Q&A sites, and forums – and note down all relevant information like the topics addressed, questions asked, and types of content that you see.
To give you an idea of what this kind of research could lead to, imagine you’re a personal trainer. By checking out other personal trainers’ websites, you’ve noticed that all of them have these kinds of pages and content on their site:
- A services page where they describe their services and pricing plans
- An about page describing the trainer and their background
- A page with testimonials and transformations of the happy customers
- A blog with training tips and stories
- An email newsletter signup form offering a downloadable meal recipe plan
- Social media links leading to their YouTube and Instagram profiles
On top of that, on social media groups, you’ve noticed that your target audience frequently asks about personal trainers working in specific locations. Because of that, you also decide to add an extra page listing all the gyms where you provide your services.
Once you’ve finished your research, note down everything that you absolutely must include on your website, and move on to the next step.
3. Research what appeals to you visually
Now it’s time for some visual research to find some website design layouts you and your target audience would find visually appealing.
Just like the previous step, you’ll want to start by researching your competitors, going through various website template galleries, and Pinterest.
The important thing in this step is to remember the goal of your website and the target audience the page is meant to serve. These two factors should help you decide the direction and layout of your website (for example, you could be building a multi-page website or a one-page website).
While you can get some inspiration from them, you don’t want to spend too much time looking at websites from global companies if you’re running a small local business. Not only would such companies have different goals from yours, but they’d likely also have a larger budget and a whole team of designers and developers building the page for them.
Alright, let’s now move onto the slightly more technical step – selecting your website builder.
4. Choose your website builder
Let’s start by answering a question – do you really need a website builder to make a website?
In short, no.
If you have coding skills you can create a website from scratch using just a code editor and HTML, CSS, and JS libraries like Bootstrap. However, this approach requires a lot of time, skill, and experience.
You could also hire a web developer to build a website for you. Most likely, such a developer would customize one of the templates they’ve already worked with and set up the website for you using WordPress or another popular content management system (CMS).
This is a popular approach, especially if you’re planning on running a blog, but it’s not ideal. The most important disadvantage is that WordPress needs constant updating and their dashboard is not intuitive or flexible. And if you want to make any visual changes that go beyond what your template offers, you’ll need to ask your developer for their help.
The third approach – one that is the most cost-effective and gives small businesses like yours all the flexibility – is to use drag-and-drop website builders. They come with free, ready-made templates, intuitive user interfaces (UIs), and don’t require that you know any HTML or CSS. Plus, you don’t need to update them to have your website up and running without any delays.
Some of them, like GetResponse Free Website Builder, also help you further improve the process of building your website and your online presence by:
- Using AI to build the perfect website to match your business goals and needs
- Giving you access to thousands of free high-resolution images you can use on your pages
- Automatically connecting your website with marketing solutions to run email marketing campaigns, connect with your audience through live chats, or run paid ads through Facebook or Google
- Automatically making your pages mobile-friendly and secure with free SSL
- Giving you free web hosting and letting you register your own domain right inside the dashboard
To choose the best website builder you should refer to the outcomes of your research in the previous steps. If you’ve narrowed down the types of pages, content, capabilities, and visual layouts you’d like to have on your website, you should browse through the most popular website builders and see which ones check most of your boxes.
Once you’ve narrowed down your list, go ahead and try them out. Most of these tools come with a free or free trial account that’ll give you a better feel of their UI and how easy they’re to use.
On top of that, when choosing your favorite website builder, you may also want to look at these slightly more advanced factors:
- Does the website builder come with any specific limitations or, for example, does it offer unlimited bandwidth?
- Does the website builder offer search engine optimization (SEO) capabilities?
- Does the website builder come with a content management system (CMS), and how complex is it?
- How difficult it is to connect other essential tools, such as Google Analytics?
- Is it an actual drag-and-drop builder? And does it require additional skills like HTML or CSS?
5. Choose your web host
When building a website from scratch, you may also need to choose where your page will be hosted – the place where all the files that make your website will be stored.
Choosing the right web hosting provider is important for a few reasons:
- It can affect the speed and performance of your website, which is key to ranking high in search engines.
- It can help you ensure your business website is secure and capable of withstanding any potential threats.
- It can help you back up your files and the whole website so that it doesn’t get lost under unforeseen circumstances.
- On top of that, different web hosts provide various levels of service in terms of customer support or flexibility to make changes in your website settings (such as DNS settings).
In other words, the web hosting provider can heavily impact how effective your website is and how your small business will be seen by others.
The good news is that most of the popular web hosts have robust capabilities, and the difference between them will largely be noticed by bigger companies that attract hundreds of thousands of website visitors every month.
Small businesses won’t need to worry, especially if they’re creating their business website using a website builder, like the one offered by GetResponse. Most of these tools offer highly reliable free web hosting, meaning that you don’t need to dive into the technicalities yourself. And if you’re building a personal website or even a website for your small business, you don’t want to have to stress about these things.
6. Choose your domain name
It’s time to pick a domain name for your business. In other words, the URL address your target audience will need to type into their browser to find your website.
When using a website builder, you’ll have the option to pick between a free domain and registering your own custom domain.
Using GetResponse Website Builder as an example, this means your page can have the following URLs if you were to use one of the free domains:
Now, if you registered your own custom domain, the URL would be much simpler and more memorable, like this:
As you may have noticed, when registering a custom domain you can choose which extension you want to use (for example .com). This is called the top-level domain (TLD).
The difference between those isn’t only in how memorable a given domain name is. The key things are reputation and the potential effectiveness of your marketing campaigns.
As a business owner, you want your website and your domain name to have a higher reputation. The stronger the domain, the easier it will be for you to drive website traffic from search engines such as Google or Bing.
Now, how one builds domain reputation is another story (for example citations, link-building), but the important part is that if you’re using a free domain that means your reputation is built and shared by everyone else that’s also using the same domain. Although good for the start, this isn’t an ideal scenario.
It’s also important to have your own registered domain name if you’re planning to run email marketing campaigns. Internet Service Providers (ISPs) such as Gmail or Yahoo! more favorably filter email communication that comes from registered domains rather than from domains that are widely available for everyone. As a result, using a custom domain name can increase your inbox placement rate, as well as the chances of converting your audience with your emails.
Now the good news is that if you’re using a website builder like GetResponse, you can register a custom domain name right inside the tool, and you’ll also have an email domain set up for you automatically. That means you don’t need to play around with the technical settings (like SPF or DKIM) to build high deliverability, a solid sender reputation, and have an overall strong online presence.
7. Add your content and customize the layout
Now that you’ve done all the setup work, it’s time to start putting the pieces together.
In your website builder, you should have three options like the one in GetResponse:
- Pick a ready-made template and customize it to your liking
- Use an AI tool to create a website based on the information you provide, like your website goal and industry
- Build the entire website from scratch (using a blank template)
If it’s the first time you’re building a website, I highly recommend that you go for one of the first two options. It’ll help you get started more quickly and the drag-and-drop editor will give you all the flexibility you need to adjust the web design and pages to your liking.
Within your website builder, you should be able to:
- Add new pages and remove the ones you don’t want to see
- Fill in your own content (text, buttons, images, links, videos, etc.)
- Add contact forms and subscription forms
- Add social media icons
- Customize what goes into your navigation menu
- Manage the website and individual page settings (title, description, favicon)
- Integrate external tools, like Google Analytics or Facebook Pixel
- Add an online store and payment processors (coming soon in GetResponse)
- Create membership sites and limited-access pages
On top of that, you may also have access to additional tools that’ll help you quickly migrate your existing website (coming soon) and create color palettes based on your company logo.
When it comes to the types of pages you can include on your website, the choice will largely rely on the kind of business you’re running. There are some standard pages that most small businesses include though, no matter if they’re running an online store, donation site, or even a church website:
Every website needs an inviting homepage. In most cases, it’s the first page your website visitors will see, so it must make a good first impression and get your audience hooked. Make sure your homepage is well designed, clear, and includes intuitive navigation because you want it to direct the different kinds of users you’re going to attract to the relevant places on your website.
About us page
When building a website, you can’t forget to include the about us page. This is where you can share your story and tell your audience what you and your business are all about. This is where you can sell them on your idea, your values, and your mission. If done well, folks who end up on this page will continue engaging with your website and searching for ways how they can help your cause.
You’ll find more examples and tips on how to design an effective about us page on our blog.
The contact page is essential for every business website. Through this page, you’re not only providing a way of contacting you but you’re also building credibility. Some people may want to check where your company’s registered, or even chat with your team before they choose to buy from you. Because of this, you’ll want to ensure your web design builds trust and makes you look approachable.
If you’re selling products or services online, you’ll want to have an offers page. Through it, you’ll want to highlight your offer along with everything that makes it unique and beneficial for your audience. The offer page should also allow users to either buy your products directly or direct them to your online store, where they’ll be able to place their order.
Whether you’re running an online store or providing professional services, chances are you’d like to have a blog on your website. Blogs, much like the one you’re reading right now, can help you educate your target audience, show your expertise, and help build a list of email subscribers you’ll be able to continue sending your content in the future.
404 or not found page
A 404 page is the page a user sees when the content they’ve searched for was not found. It typically appears when someone clicks on a link or an ad leading to a page that’s been temporarily or permanently removed. While this page doesn’t provide tons of business value, many companies choose to design their 404 pages so that they both are fun and provide easy navigation to the rest of the website’s content.
The Frequently Asked Questions (FAQ) page can help you answer common questions raised by your audience. Whether these relate to your pricing, terms of service, or just explain your offer – the FAQs can help you inform and educate your audience, and clear your prospects’ doubts before they choose to do business with you.
Reviews and testimonials
Companies of all types and sizes can benefit from including reviews and testimonials on their websites. Got happy customers that have already used your services or bought your products? Highlight them here and benefit from the social proof that’ll provide. It’ll increase your website conversions and make your business more credible.
8. Connect all the necessary tools
When you build a website, you’ll most likely want to connect it with other external tools and platforms.
For example, by connecting your site with Google Analytics, you can learn many things about the people who visit your website, like which pages they visit the most, how long on average they’re staying on these pages, and what their demographics are.
On the other hand, by connecting Google Tag Manager, you can set up so-called events. With these, you can track individual interactions with your website, like clicks on particular call-to-action buttons or form submissions.
And suppose you connect your website with an email marketing platform. In that case, you’ll be able to collect newsletter subscribers directly from your pages, send automated email campaigns in real-time, and even retarget users who don’t finish a particular action (for example, they abandon their shopping cart).
Now depending on the tools you’re using, connecting your website with individual platforms may require that you either install external plugins or paste lines of code into your HTML code.
However, if you’re using GetResponse Website Builder, connecting all the different tools is super easy.
Out of the box, GetResponse comes fully equipped with:
- Facebook & Instagram Ads
- Google Ads
- Email marketing
- Marketing automation
- Live chats
- Web push notifications
- Conversion funnels
- Surveys and forms
On top of that, you can connect Google Analytics and Google Tag Manager by simply providing your User-ID – no coding skills needed.
9. Preview and publish
Before you launch your website, you’ll want to double-check that everything looks good, you’ve filled in all your content, and your contact forms and signup forms are working well.
Once you’ve confirmed that and your website’s OK, go ahead and publish it. Congratulations, your website is live!
Now you can start sharing the link to your newly created website with your friends and family to ask for their opinion. Let them test your page thoroughly, play around with it, and see what it looks like on different devices.
After they’ve provided you with their feedback and you feel you’re ready to share it with your target audience, you’ll want to do two things.
First, in your website settings, make sure that the website is indexable and that your audience will find it when using search engines.
And second, add it to your Facebook page, Google My Business page, and all the other social media profiles you’re actively using to promote your business.
As you’ve now experienced, building a website from scratch is not all that difficult.
Even though it may seem like the process is a bit lengthy, with the right tool, you’ll be able to build a website and share it with your audience in just a few short moments.
Want to see how it works in action? Just watch this video below and build your site using GetResponse Website Builder for free today.
Article By: Michal Leszczynski-GetResponse.com
5 Reasons Why Having a Website is a Must
In 2019, 70-80% of people were researching companies online before visiting it/making a purchase, and the same percentage of customers could be lost to small businesses without a website. And when the world suddenly required more online presence than real-life presence the following year, having your own website became even more crucial. If you’re not convinced yet, and you’re curious about the advantages of websites over social media profiles, read on! Here are five ultimate reasons why you should having a website in 2022.
1. Having a website makes you look professional and increases trust.
Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence. Even the smallest local business needs a website.
Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would.
And if you don’t have a business and you’re considering creating a place for your portfolio, to show off your work, or something that represents yourself to send to recruiters when looking for a job – there’s not a more professional way to stand out from the crowd than having a personal website.
Example of a professional-looking website template you can fully customize and launch in minutes with the GetResponse Website Builder
2. A business website will bring you more customers and increase conversions.
Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website.
If you invest in Google Ads or Facebook Ads, you can direct the traffic straightway to your website. On the page, your leads will have all the details to make an informed purchase, and a call-to-action to motivate them. Pages with built-in popup forms and web push notifications encourage website visitors to stay in touch and come back.
Adding contact forms and chats to a website. Adding contact forms and a live chat to a website.
A website is available 24/7, every day of the year, from anywhere around the globe – that makes your business stay on customer’s minds even after business hours. Websites broaden your reach, and promote you without a break.
3. Creating your own website is much easier and less expensive than you expect.
If you believe that to create a stunning website, you need to be a tech-savvy expert of web design, or have a team of engineers and a professional web designer on speed dial – I’m happy to say – you’re wrong!
Creating websites has never been easier, and there’s no coding required. If you choose a website builder, like the one from GetResponse, you can choose a domain (which will be registered and configured for you), pick a professionally designed, mobile-friendly, and device-optimized website template that suits your needs, and head to a drag-and-drop editor. All you need to have beforehand is good copy.
But wait, there’s an even easier way. You can use AI to create an amazing website in an instant! You answer a few simple questions about your needs, and you have an AI-created personalized website. All for free.
As for the costs, if you choose GetResponse, you can have a website along with essential email marketing features, all completely free. Plus, you get limited-time access to our premium features such as automation, autoresponders, funnels, chats, and more for as little as $15 a month.
4. A website gives you full control over the medium.
There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer.
The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality.
The control over your image on a webpage isn’t only about the graphics and layout. You decide what to put out there, so if you have any cool online reviews, customer testimonials, videos, etc., they can all share the space on your site.
If you have a gallery or a portfolio, this is also a chance to display it in a creative way. You can redesign and change anything on a website any time you want.
Designing using pre-made website templates.
The other side of ‘full control’ is that a webpage is your owned media. You don’t have to follow the ever-changing rules of social platforms, and while the platforms themselves come and go (remember MySpace?) your website can stay in business forever. Also, any Internet user can engage with your website without creating an account.
5. Websites are the center of all marketing efforts.
A website can be the first place where potential customers interact with you and learn about your business.
It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post.
Maybe they want to receive your emails, and that’s why they visit your site – to sign up.
Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu.
They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.
All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage.
Campaigns are also easier to manage when everything is interconnected and the common denominator is a website. So, having a website is a priority and the first step to success.
Article By: Ada Durzyńska-Getresponse.com
6 Tips And Tools To Boost Site Performance
1. Examine Load Order
Pay attention to how efficiently your page is rendering.
Examine the elements in the <head> section and ensure they can be pre-loaded. Otherwise, these elements can increase the duration viewers stare at a blank screen.
If you want a clear demonstration, here’s the difference between a page with optimized and unoptimized rendering:
2. Utilize HTTP/2 protocol
HyperText Transfer Protocol Secure (HTTPS) is the more secure version of HTTP.
The main difference between the two is that HTTPS utilizes Transport Layer Security (TLS) to send and receive data. Hence, it can ensure the security and privacy of your website information.
You can check out this HTTP vs. HTTPS Test to get a clearer comparison in terms of performance.
3. Use a Content Delivery Network
A Content Delivery Network (CDN) consists of a highly distributed network of servers scattered throughout the world. By decreasing the distance between the server and the user, visitors can experience faster loading and download times.
Comparing the best CDN providers can be a time-consuming endeavor for first-timers. Therefore, we highly recommend scouring CDN comparison which summarizes the key features of each provider, including their setup, pricing, security, among others.
4. Opt for Gzip compression
Fast networks and unlimited storage may be readily available for most websites. However, data compression is crucial to speed up load times, especially for users and areas with slower internet speed.
5. Minify Code
Some developers insert unnecessary characters, comments, and spaces to improve the code’s readability. While it may work when collaborating with teams, computers will require more time to read the code.
6. Use Tools
Meanwhile, Google Pagespeed Insights determines your website’s speed. A score above 50 means page load time is less than two seconds, while a lower score indicates your site speed is slow. Optimizing your site for speed has specific performance optimization tips like enabling compression and avoiding landing page redirects.
Influencer Marketing: The Future Of Marketing?
Where are your marketing dollars going? Are they being used to fund a campaign that hasn’t yielded much result? Maybe you should give influencer marketing a try. Influencers are people who have the ability to sway consumers’ purchase decisions. So if you manage to find and work with an influencer who is relevant to your target audience, you could be putting those precious marketing dollars to good use. Doubt it? Take a look at these impressive statistics based on an Augure study:
-For 93% of marketers, influencer marketing is effective for building brand awareness
-For 76%, it helps them boost customer loyaltyFor 73%, it is highly effective for generating new leads
-The best part is that 69% of marketers who have used this method consider it to be effective.
These stats speak for themselves and you can see that this new marketing channel is trending for a reason.
Maybe you don’t find the stats convincing enough and you want to see the direct impact of influencer marketing on your business. Here are some of the ways in which you can benefit from this method:
-It’s one of the most cost-effective marketing channels
-It exposes your brand to a larger audience base
-It automatically helps you gain the trust of a new audience base
-It’s more trustworthy for consumers than traditional advertising
So you see that you won’t need to rely on other marketing channels as much as you did before as you will experience an all-round development in your business. In addition to these, you will discover plenty of other benefits once you start implementing influencer marketing into your marketing strategy.
Challenges that make influencer marketing difficult
many marketers have witnessed failures in their own campaign. This isn’t a surprise as there are numerous challenges that could get in the way of executing a successful campaign. Some of the top challenges marketers have to overcome in influencer marketing are the following:
-Finding relevant influencers
-Engaging with potential influencers
-Measuring the performance of their campaigns
You might also experience many other challenges like budget restraints and campaign monitoring. But with the right planning and tools, you should eventually execute a campaign that does wonders for your business. Interested in more useful influencer marketing facts? Check out the below infographic designed especially for you.
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.TwitterFacebookLinkedin
Article By: hannah-curran fiverr.com
3 Best Examples of Ecommerce Product Video Marketing
Most people prefer watching a quick product video over reading long blocks of texts. After all, videos are easier and more fun to consume than text-based content. Videos also allow you to present elements of your products that you can’t pull off with written content alone. While Product Video Marketing continue to saturate the ecommerce industry, there are ways to make your product videos stand out to engage and convert your prospects effectively.
If you’re unsure what videos to create, you can take inspiration from the three best examples of ecommerce product video marketing from this post.
Benefits of Ecommerce Product Videos Marketing
Consider the benefits below if you’re still thinking twice about investing in ecommerce product videos.
- Easier to digest. If your target audience has the option to choose between reading a long article about your product versus watching a one- to two-minute video, you can bet they’ll choose the latter. (If we’re being honest, you and I will probably do the same.)
- Highly engaging. Videos are a lot more engaging because they convey messages in a multi-dimensional way. The viewers can see the facial expression and body language of those in the video. They can also hear the diction and intonation of their voices. This creates a more descriptive and more engaging experience for the viewers.
- Tried and tested. According to Elite Content Marketer, 66% of people preferred watching a short video over reading text-based articles to learn about a product or service.
The figure demonstrates how powerful and effective ecommerce product videos are. If you’re not using it, but your competitors are, you’re losing TONS of money without you knowing it.
Your ecommerce product video marketing strategies should be developed based on your business goals.
However, there are excellent examples that you can emulate and use to learn a thing or two.
Example 1: Tutorial Product Video
A tutorial product video offers an excellent channel to show your potential customers how to use your innovative products.
A good how-to video example is BioLite’s portable grill instruction video.
The video (complete with voiceover) shows how the product looks in its packaging plus its inclusions.
You’ll also see how quick and easy it is to set up the item, cook in, and pack away after use. Additionally, the video highlights how the product is portable and easy to clean.
Showcasing these features and conveying their value using only text and static images would be challenging.
Using a short instructional video is a more effective way to help your audiences understand your product, how it works, and they can benefit from it.
Example 2: Entertaining Video
People love entertaining content.
This makes entertaining product videos ecommerce one of the best ways to drive engagement and, in turn, convert prospects into paying customers.
Blendtec’s “Will It Blend” video series is a great example.
It entertains and informs while promoting the brand’s product.
The person in the video series blends whatever object he can get his hands on—from crayons to smartphones. Audiences can get a kick out of watching things getting blended while the brand can promote its product’s quality and durability.
Example 3: Close-up Video
Videos that show your products from various angles and in close-ups can give your potential customers a good idea about the items they’re buying.
It’s one way of reassuring them and telling them what to expect from your products. This way, shoppers won’t have to rely only on their imagination or your static images and descriptions.
The Panasonic 3-Blade Wet/Dry Shaver ES-SL33 product video is a great example of this.
The video shows a CGI representation of the product in all its glory from multiple angles. It shows audiences a close look and showcases what’s behind the item’s technology.
Create Stunning Ecommerce Product Videos
Why give your competitors an unfair advantage over you with their product videos when you can create ecommerce product videos at scale without breaking the bank?
Reach out to highly skilled and affordable freelance video creators and marketers on fiverr platform now if you’re ready to skyrocket your ecommerce sales.
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Beginner’s Facebook Ads Guide
Step 1. Get familiar with Facebook Ads Manager
Facebook Ads Manager is where all the magic happens. It’s where you set your objectives, target audiences, set your advertising budget, and set up your ads. The first step into Facebook Ads Guide is to launch a new “campaign.” And to do this, you first need to set an objective for the campaign you want to achieve.
Facebook Ads Manager gives you 11 objectives (as shown in the screenshot below) to choose from to optimize your campaign:
Facebook describes these objectives as:
- Brand awareness: Used to increase awareness of your services, brand, or business
- Reach: Shows your Facebook ads as many people in your target audience as possible
- Traffic: Drives people from your Facebook Ad to an external link like a blog post or landing page
- Engagement: Boost engagement such as comments, likes, and shares on your content
- App installs: Direct your target audience to a page where they can download your app
- Video views: Share videos with people who fit your target audience
- Lead generation: Ads that collect info from people interested in your product, such as sign-ups for newsletters
- Messages: Encourage potential customers in your target audience to communicate with your business
- Conversions: Have your target audience take an action, like buying a product or subscribing to your email list
- Catalog sales: Show visuals of a catalog (like clothing items from an ecommerce store) to encourage your target audience to make a purchase
- Store traffic: Encourage your target audience to visit your brick-and-mortar business
Once you’ve chosen an objective for your campaign — it’s time to target the right people.
Step 2. Set your target audience
After you’ve named your advertising campaign, Facebook Ads Manager will then ask you to narrow down who this particular ad will be shown to.
Here, you’ll have two main options to choose from:
- Create a new audience
- Used a saved audience (this includes your existing contacts, lookalike audience, custom audience, people who’ve liked your page or website visitors)
Step 3. Choose your Facebook ad placements
Since Facebook owns other platforms like Messenger and Instagram, it gives you the option to advertise on all of them.
You’ll also need to decide which device you want to target (mobile, desktop, etc.) and where you want the ads to be placed (on newsfeeds, Instagram stories, Messenger messages, etc.)
If you are new to Facebook ads, this can all be a little daunting. Thankfully, Facebook Ads Manager offers an Automatic Placements option you can use, which uses algorithms to place your ads in the best spots for your budget allocation.
Facebook also says that choosing Automatic Placements can make ads more memorable.
You’ll then need to choose:
- Device Types: Do you want your ads shown on mobile? Desktops? Or both?
- Operating Systems: Do you want just Android users to see your ad? You can make it happen
- Platform: Do you want to stick to Facebook, or have your ad shown on Instagram, Audience Network, or Messenger?
- Placements: Will your ad appear in just news feed or do you want it in people’s stories and messages, too?
Once you’ve fine-tuned your target audience, it’s time to set the ad’s budget.
Step 4. Set your campaign budget
This is where you set your daily budget and decide how long your ad campaigns will run.
You are given two options to set your budget:
- Total budget: The maximum amount you’ll spend on the ad campaign before it stops running. If your total budget is $5, you’ll be charged up to $5, and then the campaign will stop.
- Daily budget: The amount that’ll be spent on the campaign on a daily basis. If you pick a daily budget of $5, you’ll be charged up to $5 each day the campaign is running. Note that this amount could be exceeded a bit, but it usually wouldn’t still be too far apart.
Here’s what setting your campaign budget looks like in Facebook Ads Manager:
While Facebook Ads Manager has bid control options and optional costs, this part of the process can be made simpler using a tool like GetResponse Facebook ads. Just set your spend and how long you want the ad to run for — and you’re done:
Once you’ve set your budget, it’s finally time to design your ad.
Step 5. Create your Facebook ad
You can use several ad styles for advertising to your audience, from images and videos to entire product collections.
The formats you have to choose from will vary depending on the objective you choose in step 1, but you’ll still be able to customize elements like:
- Message introducing your ad (optional)
- Image(s), banner(s), or video that’ll be used to promote it (adding multiple images creates a carousel ad)
- Link to the site or page you want people to be referred to when they click on the ad button
- Headline of your ad
- Button type, e.g. Sign Up
- Link description (optional)
Here’s what creating your ad looks like in Facebook Ads Manager:
Facebook Ads Creator
Reach people beyond your email list
Design your own Facebook and Instagram ad mockups.
Set up targeted ads and track their performance.
Mailchimp VS AWeber VS GetResponse: Which Is Better?
Whatever the case, there are plenty of “the best” email marketing solutions that could lend you a helping hand. But let’s focus on the top AWeber VS GetResponse VS Mailchimp have a lot to offers and even more to get out from. However, in order to fully grasp the full potential of each tool, you’ll need some time.
Go with AWeber if your SaaS is in need of effective subscription management and customer tagging, as well as:
- Your small business requires advanced analytics reporting for the entire marketing strategy.
- You are a startup in need of assistance in setting up campaigns and constant customer support.
- Your newly created customer lists could use engine checks of IP addresses to ensure deliverability.
Go with Mailchimp if you prioritize mass email sending and large list segmentation, as well as:
- Your startup requires an audience to boost sales fast.
- Your business can benefit from automated customer journeys to nurture customers who spend the most on your products and services.
- Your SMB requires mass email sending and precise list segmentation.
Go with GetResponse if your company requires a full set of automation and pre-built pathways for sales, as well as:
- Your ecommerce business requires seamless integration with online stores and pre-built automated sales funnels
- Your SMB wants to use Facebook and Google ads to promote products and lower marketing and customer acquisition costs.
- Your marketing or advertising agency requires an email marketing service that supports video content through video app integrations.
- Your service-providing business requires a bunch of active landing pages for various services and products.
AWeber: check the validity of IP addresses
AWeber is on the mission to support small businesses by providing email marketing automation, email deliverability through IP and domain checkups. Its customer support is hands-on 24/7 across the media.
What we like in AWeber
- Migration assistance: In addition to complimentary migration, AWeber offers personal assistance to get you comfy during the onboarding process. An assigned person will guide you through each step and answer questions.
- Email deliverability is guaranteed: In addition to engine analyzing your customers’ IP addresses and domains to ensure validity, its automation and pre-built options limit crowding of templates to prevent your emails from ending up in spam folders.
- Award-winning customer support: No surprises there other than welcoming assistance; customer support is responsive and knowledgeable.
What we don’t like in AWeber
- Its free plan limitations: Beginners and solo entrepreneurs may find it difficult to drive any substantial revenue from only 500 subscribers allowed in this plan.
- Pro plan is expensive: Price depends on the number of subscribers. This becomes particularly problematic, once you learn that AWeber offers just two pricing plans, so in case your contact list features anything more than 500 subscribers – get ready to get charged.
Mailchimp: mass emailing for free
Mailchimp is a complete email marketing provider suitable for SMBs and startup businesses that require mass email sending. It is one of the best-integrated tools which allows you to significantly lower marketing costs.
What we like in Mailchimp
- Integrations with social apps: Facebook, Instagram, WordPress, and LinkedIn are just some of more than 250 integrations available in Mailchimp. Cross-app promotion of content and services reduces marketing costs.
- Customer journey builder: Automated and pre-designed paths for customer journeys are suitable for the precise triggering of autoresponder messages, with an option to set time and date.
- Ecommerce automation: Integrated with ecommerce stores such as WooCommerce, ShopSync, Magento, and BigCommerce, Mailchimp allows targeted messaging for customers based on their actions towards your store (e.g. link clicks, products added to cart, abandoned cart, and more).
What we don’t like in Mailchimp
- Additional costs: Each plan is strictly limited by the number of emails allowed to be sent and the number of contacts allowed in the list. If accidentally exceeded, additional charges will automatically apply to your Mailchimp account without prior notification.
- Limited free plan: You can create and send emails; that’s it. If that’s enough for you – great. But, if you are hoping to experience some advanced automation and features, you’ll have to sign up for paid plans.
GetResponse: nurture customers and boost sales through webinars
GetResponse is a complete online marketing platform featuring marketing automation; email design, setup and deployment, website builders, Google Analytics integration, conversion funnels, multiple users, and more.
What is more, it comes with a vast number of pre-built templates for every element of your marketing campaigns dedicated to helping you create campaigns super fast.
Features of GetResponse :
- Intuitive email creator: Email optimization follows your every step. Precise list segmentation, template building, A/B testings, and autoresponder functionality are just some of the many personalization options to help you stay in constant contact with your customers.
- Secure signup forms & unlimited landing pages: You can choose pre-designed options or create your own based on clients’ consent easily obtained through customizable opt-in forms.
- Automated customer journey: Visual automation and pre-designed paths for a variety of customer-centered activities will save you a lot of time and energy but will not compromise control over specific automation. You can always decide when and what message to send to which group of customers.
- Lead magnet funnel: To help you gain subscribers and customers, a simple call-to-action such as an invitation to subscribe is not always enough. GetResponse’s lead magnet funnel supports added values in exchange for the email address. For example, a signup form can feature a special discount for the first purchase.
- Social ad creator: If you want to run social ad campaigns from your business Instagram or Facebook account, the social ad creator app allows you to collect data on your prospects while broadcasting ads. Not many similar products support included paid ads automation, so it’s definitely a noteworthy GetResponse feature.
- “Free forever” plan: We’ve recently updated our pricing so now you can benefit from all the basic features free of charge. Forever. With no strings attached.
Monthly Pricing: AWeber vs GetResponse vs Mailchimp
AWeber features only two plans: Free and Pro. The latter one starts at $19.99/mo for the list of 500 subscribers, and the prices go up to $149.99/mo for the list of up to 25000 subscribers. The question remains, are the 3000 emails allowed free of chargeenough to gain 500 subscribers, and could you afford paid plans if your budget is still tight?
Mailchimp comes in with 4 paid pricing plans and a free account with strict limitations. Since the latter allows up to 2000 contacts, we used a calculator to present a monthly fee for each plan for 2500 contacts.
Depending on your specific use case, GetResponse price varies from an absolute $0/mo up to $99/mo for the list of 1000 contacts. And there’s a lot for you to choose from:
Free plan may be free, yet it doesn’t limit you in the number of monthly sent emails and still grants access to essential features such as landing page builder, personal domain, custom forms, and newsletter creators. It’s a perfect place to start, whether you are searching for the new online marketing software or just getting acquainted with the field itself.
Basic plan is priced at $15/mo for 1000 contacts and is perfect for SMBs and ecommerce businesses requiring versatility of website and email automation to grow lists and promote products until ready to scale.
Plus plan priced at $49/mo for 1000 contacts is suitable for businesses that require webinar hosting and email marketing software, as well as coaching support that teaches businesses to generate leads and increase sales profits.
Professional plan priced at $99/mo for 1000 contacts is the way to go for companies that require advanced optimization for a large following.
If none of the options apply to your specific business, the MAX plan is available for customization, and the price will depend on your preferred features.
Not sure where to start? Sign up for the Free Plan and access all the Professional features free of charge for one month!
GetResponse VS Mailchimp Comparison 2022: Which Is Better?
we will compare GetResponse vs Mailchimp to analyze the features and decide who has the best email marketing tool recipe for a successful campaign.
Excited? Well, we are.
The winner of this duel will be decided based on the following criteria:
- UX and UI design – Which tool provides a better user experience?
- Template, landing pages, and form builder – Which tool has better pre-built email designs, and how easy is it to customize existing templates, landing pages, and forms?
- Unique features – Which tool includes extended features to help you achieve your goals faster?
- Price – Which tool offers the best deal for the lowest price?
- Customer support – Who’s customer support service has your back when things get knotty?
Go with Mailchimp if:
- Your SMB needs an email sending service only at an affordable price.
- Your advertising company requires frequent integrations with external apps.
- Your software company needs a simple CRM solution.
- Your online business needs an email marketing tool that promotes lifetime value for assigned customers.
Go with GetResponse if:
- Your SMB or large company requires an all-in-one marketing solution to scale and grow.
- Your online business requires a cost-effective email marketing platform with an extensive range of features and capabilities.
- You are an entrepreneur looking for an inbound marketing solution.
- You are a coach looking for a webinar hosting platform. With GetResponse, your webinars are automatically added to your templates, landing pages, and lists. In addition, automated follow-up messages will be sent to all participants.
What we like about Mailchimp
- Mailing list setup – Creating a new list or importing an existing list is effortless with Mailchimp. This is not an exclusive feature, but for those who are looking for an email sending platform only and are currently not in need of the advanced features, it is good to know that mailing list setup is fairly straightforward.
- Effortless email design – Predesigned options are available in the Free plan and are easily customizable.
- Integrations – Mailchimp is one of the best-integrated tools. Integrations with popular social apps are an excellent option for expanding the subssubscribers’s list. By saying this, please note that integrations are limited in their Free plan.
What we don’t like about Mailchimp
- Your account can suddenly be suspended – If you are getting spam complaints or too many of your contacts unsubscribe, your account can be canceled. And let’s not forget that affiliate links are frowned upon.
- Templates are so démodé – We like the ease of use template builder, but we don’t like the design. It sounds nitpicking, but if you are going to create templates from scratch, you might as well hire a designer – unless this doesn’t fit your budget. Other platforms offer extensive template libraries to get you up and running within minutes.
- A limited number of emails you can send each month – Not only are the number of emails limited in general, but Mailchimp limits the number of emails sent per subscriber. For example, in the Basic plan, you can send up to ten emails per subscriber.
- Price – Features offered in lower plans are limited and advanced features are reserved for the premium plan.
This plan in GetResponse offers a lot.
Features included are social postings, landing pages, templates, forms, contact list import, and more. Customizable pop-up forms are not included in the plan, just like the automated email welcoming series. Kind of a bummer.
For the list of 1000 contacts, the price for GetResponse’s Basic plan is $15/mo.
Note: GetResponse Plus plan for up to 2500 contacts is $59/mo. This plan includes automation builder, webinars, sales funnels, unlimited lead funnel, Google and Facebook ads, autoresponders, and everything from the Basic plan.
Note: If you require 24/7 customer support in eight different languages via email and Live Chat with experts, GetResponse is the way to go.
Mailchimp vs Constant Contact vs GetResponse scores
Opt for GetResponse if:
- You are looking for a complete email marketing platform, starting with email design extending to automation and advanced analytics.
- If you are looking to host webinars, live or on-demand.
- If you require 24/7 customer support in languages other than English. Customer support is available in eight languages.
- If you are looking for pre-build pathways for complete sales funnels.
- If you are looking for a cost-effective platform.
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